SKU/Artículo: AMZ-0073404764

Consumer Behavior

Format:

Hardcover

Hardcover

Paperback

Detalles del producto
Disponibilidad:
En stock
Peso con empaque:
1.40 kg
Devolución:
No
Condición
Nuevo
Producto de:
Amazon
Viaja desde
USA

Sobre este producto
  • This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
AR$275.161
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AR$189.763

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AR$275.161
31% OFF
AR$189.763

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