SKU/Artículo: AMZ-0124046193

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Format:

Paperback

Kindle

Paperback

Detalles del producto
Disponibilidad:
En stock
Peso con empaque:
1.22 kg
Devolución:
Condición
Nuevo
Producto de:
Amazon
Viaja desde
USA

Sobre este producto
  • Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
AR$140.754
60% OFF
AR$56.299

IMPORT EASILY

By purchasing this product you can deduct VAT with your RUT number

AR$140.754
60% OFF
AR$56.299

10% OFF con cupon ANIVERSARIO10

Pagá fácil y rápido con Mercado Pago o MODO

Llega en 8 a 12 días hábiles
con envío
Tienes garantía de entrega
Este producto viaja de USA a tus manos en