Artificial Intelligence for Marketing: Practical Applications
Format:
Audiobook
En stock
0.76 kg
Sí
Nuevo
Amazon
USA
- This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:Speak intelligently about artificial intelligence and its advantages in marketingUnderstand how marketers without a data science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketingArtificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
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